How to extend the life of an asphalt shingle

Flexibility For The Long Run

Flexibility is your roof’s most crucial feature. When a tree branch falls onto your home, or hailstones rain down from above, the flexibility of the asphalt shingles is the difference between bouncing back or breaking in half.

But it’s not only inclement weather that’s a threat. Your roof sits under the elements 24/7, 365 days a year. It bakes under the hot summer sun and freezes in winter. That’s why flexibility is usually the first feature to deteriorate, and the most detrimental to its overall integrity. This can also lead to the sure signs of an unavoidable roof replacement: cracking and curling shingles.

This is where Fresh Roof makes the difference. It’s specifically formulated to soften the asphalt that holds each shingle together. As a result, flexibility is restored by nearly 50%. Similar products on the market can only manage about 20%.

Grit Retention

The more grit a roof has, the healthier it is. Why is that? Because the grit—or granule textures—across the surface is the first line of defense for everything below, including the soft underbelly of the roof and the rooms beneath that, protecting you and your family from the elements outside.

Fresh Roof strengthens the structure of each shingle, which provides the weatherproofing foundation those granules require to withstand the outside forces of Mother Nature for years to come.

If left untreated, asphalt shingles will lose more than double the amount of grit compared to shingles treated with Fresh Roof.

Intercellular Penetration

Let’s go even deeper. The problem with other products on the market today is that only the roof’s surface receives fortification. Once that superficial layer wears away, your roof is back where it started.

On the other hand, Fresh Roof works like a “molecular cleanse” and flushes out the brittle and breakable elements from asphalt shingles. Elements that otherwise could cause leaks and lead to untimely and costly roof replacement.

How does Fresh Roof achieve this? Researchers at Iowa State University developed a new kind of rejuvenating formula that fully absorbs and reaches every part, nook, and cranny of each shingle. Therefore, your roof is truly repaired and refreshed from the outside in.

The all-natural, do-it-all answer that’s also more affordable

Fresh Roof is so smart and so sustainable in design that it doesn’t cost as much as other roof replacement alternatives, like roof sprays and roof coatings. Even though it’s far more effective.